Alarm goes off. Snooze.

Alarm goes off again. Snooze again.

Give in to the alarm. Check emails, read anywhere between 65-85 that have filtered in overnight, mark anything as unread that needs attention after caffeine consumption.

Check the social feeds, Snapchat, Facebook, IG for as far as I can scroll (I never make it to the end of my feed anymore), read “The Skimm” a daily newsletter that summarizes the world news in bullet points. This always takes at least 30-40 mins.

Roll out of bed into my gym gear and consume two types of Lemon: 1 x glass of freshly squeezed lemon water, 1 x dose of Beyonce’s ‘Lemonade’ through my earphones as I leave the house for a power walk/run. I just moved house so I’ve been snap chatting the cute houses in my neighborhood I one day dream of buying.

Home, shower, dress, grab half an Avocado and a Boiled egg from the fridge.

Collect my cold brew coffee from Deus or Superba and hit the 10 freeway from Venice to Downtown LA.

Arrive at the showroom, somewhat caffeinated, attend to those “Mark as Unread” emails and anything else that’s trickled in since I left the house.

Touch base with my Marketing Director, 50% personal life 50% professional life update, list the top tasks we need to conquer together that day.

Touch base with my PR team & interns, ensure they’re briefed on todays agenda – whether it be celeb stylist showroom pulls, off site meetings, event prep, gifting, range handover. Then try and wade through remaining emails.

Blogger showroom pulls always start from 10am. Today is Danielle Bernstein of We Wore What who’s visiting from NYC.

Conference call with Teen Vogue

Email catch up

Out of office coffee meeting with a local event space about our BNKR LA store opening event

Complain about being hungry, order a salad, eat it during email catch up

Last minute showroom pull with Monica Rose’s team (Kardashian/Jenners/Hadid stylist), they usually drop by once a week and tear the showroom apart.

Conference call with Reward Style (blogger network agency). My assistant accommodates a last minute pull for Ciara’s styling team.

Email catch up before East Coast wind up their day and Australia wake up.

2.30PM –

Pick up a Venti Green Tea from Starbucks with my Marketing Director and vent for 5 minutes. This is called a Venti & vent.

3PM –

Australia’s emails start to trickle in, sip Venti and stay calm.

3.30PM –

Blogger showroom pull. One of my favorites, Sonya Esman of Class is Internal.

4PM –

The Skype calls begin with Australia. Today’s is with C/meo Collective Head Designer & our company Creative Director regarding our C/meo Collective collaboration with Solange Knowles for her website Saint Heron (launching end May!)

4.30PM –

Call with floral vendor regarding a BNKR event we’re throwing with Media/Bloggers next week.

4.45PM –

PR/Marketing Skype call with our Australian counterparts. We touch base every couple of days.

6PM –

Finish off emails.

Drive home with my boyfriend (who also works Downtown) and catch up on the days social media feed. There’s never a minute spare to check social during the day. Try and remember to post something on my own social channels to keep the dream alive!

Arrive home, respond to a few urgent emails from Australian counterparts.

Stone Cold Fox collection preview at their store on Abbot Kinney Blvd.

Quick sushi dinner in Venice.

Home. One glass of red wine. Clear the inbox for the final time. Text Mum, Text best friends in Australia to let them know I’m still alive.

Shower, last social media haul in bed with a green tea in hand.

Set the alarm for 6.15am and turn my phone on silent.