THE CULT BRAND YOU NEED TO KNOW ABOUT…
GETTING THE LOW-DOWN ON…
To you, what is a girl boss?
To us a GIRL BOSS is a young, confident woman who has the courage to start a business up for herself and kill it!
How important is networking in the industry?
We don’ particularly think networking is vital. We think it is more about your reputation and the way you treat people because word travels fast.
How would you describe Verge Girl as a brand?
It is our never ending quest to bring the freshest trends to our girls at affordable prices. We are more than an online store, we are a style destination.
Current playlist at Verge Girl HQ?
We are loving Khalid, Jordan Rakei, Sampha and always a good mix of 60’s 70’s and 80’s classics.
Who has been a mentor throughout the VG journey?
Our biggest mentors are our parents. They are extremely supportive and have both been in business their whole lives. We come from a very creative family and have always grown up in the fashion industry. Our dad made tailored suits, did all his own pattern making and had a huge wholesale/ manufacturing company in Melbourne where we grew up and our mum was a hairdresser and made all her own clothes, they have endless wells of knowledge on clothing and business, so it is really in our blood. They have always been the ones to push us forward.
Are there any major DON’TS that aspiring girlbosses should avoid?
Don’t waste money! The nice things will come with time.
What are your top 3 tips for effective management?
Create a good environment for everyone to work in. Have a strong team beside you. Always keep yourself inspired so that you can inspire your team.
Who are your current style muses?
Bella and Gigi Hadid, Caroline Vreeland, Emily Ratajkowski would be our favs.
Best piece of advice you wish you could have told yourself 10 years ago?
Don’t sweat the small stuff and don’t look around at what others are doing. Focus!
Best advice you’ve ever been told?
An online store is like a store with no walls, put everything you can into it and it will never stop growing.
What’s next for Verge Girl?
Our growth has been CRAZY so onwards and upwards. We are also going to start wholesaling very soon!