#INSIDE SCOOP: HIPPIE LANE AUTHOR, TALINE GABRIELIAN
DESCRIBE YOURSELF IN THREE WORDS
Loyal, determined, rebellious.
HOW DID YOU GET TO WHERE YOU ARE TODAY?
With passion and dedication. It took me a long time to find my place in the workforce, always searching for the right fit. After working many jobs through my teens and twenties, I came to believe that finding one’s passion for work was elusive, and something that perhaps only a lucky few find. When I was faced with my personal journey to health, I found opportunity in adversity, where I discovered a newfound passion in all things health and wellness leading me to where I am today. I was able to merge my creative passion with my background in counselling and education to inspire people to be their healthiest self, beginning with beautifully presented and healthy recipes alongside motivational words and inspiration that are realistic and relatable.
CAN YOU GIVE US THE LOW-DOWN ON YOUR AVERAGE DAY…
Weekdays all look the same! I wake up around 6.30, get the kids ready for school, get breakfast going. Rush out for school drop off on foot, kiss kids goodbye, then I go for a walk/run for some happy highs and endorphins. I return home, make a smoothie, catch up on emails, attend meetings/appointments and return home for some recipe creating/photography and recipe writing. Then it’s back to school for pick up, home for dinner, homework and after school activities. So much on all the time! Thank god for the weekends which are far more cruisier.
WHAT WAS THE INSPIRATION BEHIND HIPPIE LANE? HOW DID YOU DECIDE TO WRITE IT AND WHO DO YOU VISUALISE READING IT?
It sort of happened naturally. I was faced with my own path to healing (approximately 7 years) where I learnt that I was sensitive to some common everyday ingredients – gluten, egg, dairy, refined sugar, and soy. I got experimenting with alternative natural ingredients and fell in love with the creative process and the delicious results. I launched Hippie Lane initially as a wholesale business, supplying my treats to cafes around town. It was received very warmly and the business grew organically from there. I had grown a strong following in the health community and the demand for my recipes spurred on the development of the Hippie Lane recipe app in 2015. Two years on I’m now launching Hippie Lane, The Cookbook!
My hope with the book is that it offers a starting point for many, not only those already health minded, but for the general population who want to go down the healthy road but feel it’s unattainable or unappealing. My recipes work and as you start experimenting and getting more experience in the kitchen, you’ll notice your confidence grows as your skills develop and you will surprise yourself on how simple and satisfying healthy can be.
I don’t promote any particular diets or deprivation / restriction. Hippie Lane is about an abundance of healthy natural wholefoods, where you choose to make healthy a priority which will then lead to a balanced well rounded lifestyle. There is a strong focus on beauty, food presentation and sharing delicious nourishing meals with family and friends. My recipes are favourites in my home and with my extended family and friends, with many inspired by my heritage, current health trends and childhood favourites.
THE BEST BUSINESS ADVICE YOU HAVE EVER BEEN GIVEN…
Be bold, honest and vulnerable even if it’s scary! I think authenticity is everything, professionally and personally.
WHAT DO YOU THINK IT TAKES TO BE A SUCCESSFUL FEMALE ENTREPRENEUR?
We women have so much pressure in today’s society, particularly mums who have to juggle work, their parenting responsibilities, withstand the pressure to look and feel amazing at all times, and to manage their relationships and health and do it all effortlessly! It’s unsustainable and unrealistic (and not to mention exhausting!)
I think we need to prioritise what is important based on our own personal and individual needs and not on the ideals of society. Once we can connect with our inner voice and tap into our inner wisdom, we can find some peace and discover what it is we really want and need for ourselves.
Once that is clear and you know where you want to be professionally, it’s time to set goals and strategies and dedicate our working hours to achieving them. A strong commitment is required and a passion to succeed. I don’t believe there are shortcuts!
WE ARE OBSESSED WITH YOUR INSTAGRAM! HAS SOCIAL MEDIA PLAY A ROLE IN THE SUCCESS OF YOUR BUSINESS?
Thank you! Instagram has made an enormous impact on the success of my business. It’s my promotional tool and the place I connect with my followers daily, offering food and wellness inspo whilst making meaning connections with likeminded people worldwide. It is such a fabulous platform for marketing and promoting, where sky’s the limit with your potential reach.
WHAT IS YOUR GO-TO MID WEEK RECIPE?
Pesto Goddess Bowl is my quick and easy option when I’m short on time. Veggie Burgers are also a weekly fave as is my stuffed capsicums!